Advertflair Comprehensive Performance Report

Analysis Period: July 1, 2025 - July 31, 2025

Prepared By: Commistry

1. Holistic Performance Overview

The total number of unique users who visited the website during the report period.

Website Users

1.8K

The average time the website was in the foreground in a user's browser.

Website Avg. Engagement

1m 01s

The combined total number of followers across all connected social media platforms.

Total Social Followers

31.3K

The total number of times posts were displayed to users across all platforms.

Total Social Impressions

4.4K

2. Website Audience & Acquisition Analysis

Website Visitors Daily trend of total users visiting the website throughout the month.

Insight: Daily user traffic shows a consistent baseline throughout July. This indicates a stable flow of visitors from ongoing marketing and SEO activities, establishing a reliable audience base.

New vs. Returning Users The proportion of first-time visitors versus users who have visited before.

Insight: The high percentage of new users (94.7%) indicates that brand discovery and reach have been very effective this period. This is a strong positive signal for market expansion and attracting new audiences.

Geographic Distribution The top countries where our active website users are located.

Insight: India has emerged as the top country for active users, indicating significant market penetration and growth in this region. The US remains a strong secondary market.

Engaged Sessions by Channel The number of sessions where users actively engaged with the site, broken down by how they arrived.

Insight: Organic Search is the top channel for driving engaged sessions (1,018), significantly higher than other channels. This signifies that SEO efforts are attracting a high-quality, high-intent audience.

Acquisition Channel Deep Dive

Organic Search Becomes Primary Driver: The maturation of the SEO strategy is evident, with Organic Search now being the top channel for both total sessions and new users. This indicates a successful shift towards sustainable, long-term growth through search visibility.

Off-Page SEO Initiatives: During July, off-page SEO efforts included adding new keywords related to 'style AI', 'glam AI', and '3D photoshoot AI' to relevant US business directories such as GoodFirms, UpCity and Manta to enhance local and topical authority.

Referral Traffic Quality: Although lower in volume, Referral traffic continues to show high engagement, suggesting that partnerships and backlinks are driving a qualified and interested audience to the site.

Sessions by ChannelTotal number of user sessions, grouped by the channel they originated from.

Insight: Organic Search has become the primary source of sessions (1,349), indicating a successful maturation of the SEO strategy. Direct traffic remains a strong secondary channel.

New Users by ChannelThe number of first-time users, grouped by their original acquisition channel.

Insight: Organic Search is the dominant channel for acquiring new users (1,230), showcasing the effectiveness of the SEO strategy in reaching new audiences and driving brand discovery.

3. Website Engagement & Content Performance

Top User EventsThe most common actions or occurrences recorded on the website.

Insight: While overall event counts are lower this month, the ratio of key actions like 'scroll' (2,670) to 'page_view' (4,035) remains strong, indicating that users who visit are still engaging deeply with the content.

Form Submission FunnelCompares the number of users who started filling out a form versus those who successfully submitted it.

Insight: The form submission rate is lower this month (45%). While the number of form starts is still significant (654), this suggests an opportunity to analyze the user experience on forms to improve the completion rate.

Detailed Page & Screen Metrics

Page Path / Screen ClassViewsUsersAvg. Engagement TimeEvent Count
/ (Homepage)1,06569723.6s3,621
/careers/ui-ux-designer-6524551m 30s3,236
/careers54441311s1,765
/thank-you37530613s1,451
/portfolio27814120.8s928

4. Social Media Ecosystem Deep Dive

Follower DistributionThe percentage of total followers belonging to each social platform.

Insight: Facebook continues to be the largest platform by follower count (21.8K), providing a substantial base for broad-reach messaging and community engagement.

Impression ShareThe percentage of total post impressions generated by each platform.

Insight: LinkedIn remains the most effective platform for organic reach, generating 86% of all impressions. This highlights its importance for B2B visibility and professional audience engagement.

Engagement ShareThe percentage of total engagements (likes, comments, shares) from each platform.

Insight: LinkedIn is the primary driver of social engagement, accounting for 91% of all interactions. This indicates that the content shared on this platform resonates most strongly with the audience.

Detailed Social Media Metrics by Platform

PlatformFollowersPost ImpressionsEngagementsPosts
Facebook21,817461015
LinkedIn2,4433,8008716
Instagram7,00005716
Total31,2604,26114447

5. Strategic Summary & Our Path Forward

Key Observations & Next Steps

July's performance indicates a successful shift towards high-quality organic traffic, with SEO becoming the primary driver of new, engaged users. While overall website traffic saw a decrease from June's peak, the quality of the audience remains high. Social media performance shows strong engagement on LinkedIn, highlighting its value as a B2B channel.

  • 1
    Leverage Organic Search Success: Continue to build on the strong performance of the organic search channel by creating content that targets high-performing keywords and optimizing key landing pages to improve user flow and conversion.
  • 2
    Enhance Social Media Presence: In the coming month, the process to get the Instagram and Facebook pages verified with a 'blue tick' will be initiated to increase brand credibility. Additionally, a one-month trial of a LinkedIn Premium Company Page will be explored to further boost reach and engagement features.
  • 3
    Focus on High-Impact Social Platforms: Given LinkedIn's strong performance in driving reach and engagement, consider allocating more resources to content creation and promotion on this platform to maximize B2B impact.